Mission

EMPOWERING CHILDREN & FAMILIES LIVING IN POVERTY

10% of your purchase helps children and families living in poverty.

Plus, 10% of our annual net profits are donated to charities aligned with our Mission.

Our two-point, two project focus - U.S. & Worldwide

Our Education and Empowerment Project for America’s Vulnerable Children Living in Poverty. Life-changing education and support services for poor children and families in the U.S., through home visitation programs administered by reputable nonprofits.
Our Life-Saving Project for At-risk Children Living in Life-Threatening Environments. Life-saving bed-nets protecting children and families from Malaria in Africa, Central America, South America and other countries. 

      

      

      Our U.S. Giving Project

      THE EDUCATION & EMPOWERMENT PROJECT FOR AMERICA'S VULNERABLE CHILDREN LIVING IN POVERTY

      The Maternal, Infant, and Early Childhood Home Visiting Program (MIECHV) was refunded by Congress in February, 2018. This program serves infants, toddlers, Mothers and parents living in poverty and reached over 156,000 children and parents in 2017, through approximately 942,000 visits. These facts demonstrate that a deep social need exists in the U.S for educational and family support.

      There is much work to do as witnessed by this mere fact – and though it is hard to believe in our own country – 1 of every 5 children live in poverty.

      With your purchase, you are helping transform the lives of children living in poverty into lives of hope. We partner your donation with community-based charities and organizations that offer home visitation programs.

      Our U.S. Giving Project supports charities that help expecting Mothers and parents of infants and pre-school children. We support charities offering baby enrichment packs, home visiting educators and social workers, book programs and read aloud programs, tutoring, and nutrition.

       

      Our International
      Giving Project

      THE Life-Saving Project for At-risk Children Living in Life-Threatening Environments

      Our international giveback mission donates to the top children's charities as verified by GiveWell.org, that are fighting against malaria.

      Malaria is the number one killer of children living in poverty, with one child dying every 30 seconds. Those who survive often suffer life-long physical and cognitive disabilities.

      Every instance of Malaria is preventable. Long-lasting insecticidal nets are the most cost-effective way of tackling this enormous humanitarian issue. (source: https://www.unicef.org/health/files/health_africamalaria.pdf)

      Only 5 percent of African children sleep with a protective insecticide-treated bed-net. 90% of malaria cases occur in the Sub-Saharan Africa.

      YOU ARE A DIFFERENCE MAKER!

      Your purchase truly is an investment in humanity’s children, and in creating sustainable change in the lives of people in need.