Mission

EMPOWERING CHILDREN & FAMILIES LIVING IN POVERTY

10% of your purchase helps children and families living in poverty.

Plus, 10% of our annual net profits are donated to charities aligned with our Mission.

Our two-point, two project focus - U.S. & Worldwide

Our Education and Empowerment Project for America’s Vulnerable Children Living in Poverty. Life-changing education and support services for poor children and families in the U.S., through home visitation programs administered by reputable nonprofits.
Our Project to Empower Girls Worldwide to Receive Education and Freedom to Learn and Become Leaders. Life-changing support enabling girls to receive the education they deserve through the Malala Fund. 

      

      

      Our U.S. Giving Project

      THE EDUCATION & EMPOWERMENT PROJECT FOR AMERICA'S VULNERABLE CHILDREN LIVING IN POVERTY

      The Maternal, Infant, and Early Childhood Home Visiting Program (MIECHV) was refunded by Congress in February, 2018. This program serves infants, toddlers, Mothers and parents living in poverty and reached over 156,000 children and parents in 2017, through approximately 942,000 visits. These facts demonstrate that a deep social need exists in the U.S for educational and family support.

      There is much work to do as witnessed by this mere fact – and though it is hard to believe in our own country – 1 of every 5 children live in poverty.

      With your purchase, you are helping transform the lives of children living in poverty into lives of hope. We partner your donation with community-based charities and organizations that offer home visitation programs.

      Our U.S. Giving Project supports charities that help expecting Mothers and parents of infants and pre-school children. We support charities offering baby enrichment packs, home visiting educators and social workers, book programs and read aloud programs, tutoring, and nutrition.

       

      Our International
      Giving Project

      EMPOWERING GIRLS WORLDWIDE FOR THE FREEDOM TO LEARN & THE SUPPORT TO BECOME LEADERS

      Our international giveback mission donates to Malala Fund. See Malala.org.

      Founded by Malala Yousafzai and her father, Malala Fund is working to break down the barriers that prevent more than 130 million girls around the world from going to school. 

      Malala is fighting to give back to girls what poverty, war and discrimination has tried to take away.

      Our Strength, Power & Courage™ Collection, for Malala Fund, was created from those three powerful words used in Malala's speech she presented at the United Nations on her 16th birthday.

      Her words echo a collective truth, in that we all need to offer our Strength, Power & Courage to help support girls worldwide for the right to earn an education...and the power to become leaders.

      YOU ARE A DIFFERENCE MAKER!

      Your purchase truly is an investment in humanity’s children, and in creating sustainable change in the lives of people in need.